From Sweat to Strength. From Strength to Hero.
Hustle – Hero Project is a signature campaign by Hustle Vietnam that honors the spirit of transformation, discipline, and inspiration.
We believe every drop of sweat counts — and it deserves to be seen, heard, and celebrated.

What is Hustle – Hero Project?
An initiative to spotlight Hustle members and staff with:
- Outstanding physical transformation
- Strong training attitude
- Inspiring stories of consistency, commitment, and growth
Through this campaign, we aim to showcase not just bodies — but journeys.
Who Can Join?
All current Hustle members and staff at Hustle Thảo Điền and Hustle Gò Vấp
Key Phases of the Campaign:
- Registration & Nomination 
 Members and staff can sign up via the official registration link or directly with the CS team at each location.
- Photo Session at Hustle 
 Selected participants will take part in a shoot (simple, in-gym), designed to capture their current strength and confidence.
- Hero Story Sharing 
 From June 5–30, we’ll publish featured stories and images on our social media — to celebrate and inspire.
- Recognition & Rewards 
 On July 05, we’ll announce the official Hustle Heroes — including internal awards and community voting winners.
Award Categories & Prizes:
| Award | Criteria | Prize | 
|---|---|---|
| The Ultimate | Best overall: physique, mindset, and Hustle spirit | Extra 1-month fitness class | 
| Inspiration Award | Most powerful transformation story | Extra 2-week fitness class | 
| People’s Choice | Most votes via likes, comments, and shares on social media | Extra 2-week fitness class | 
| Participant Gift | For all participants who joined the shoot and showed great Hustle energy | Hustle T-shirt | 
Ready to Become a Hustle Hero?
Join the movement. Represent the spirit. Inspire the community.



 
 






